Customer Snapshot
- Owner: Kartik Modi
- Business Type: PG / Student & Working Professional Accommodation
- Location: Ahmedabad, Gujarat
- Current Scale: 75,00+ active beds
- Years in Business: 19+ years
- Started With: 1 rented flat during college
The Vision
“Junoon tha PG ka – tabhi 3,500 beds tak pahuncha. Aaj bhi lagta hai 50,000 beds kar sakta hoon.” – Kartik Modi
In 2006, while pursuing his B.Com, Kartik Modi rented a single flat for ₹10–11k per month. There was no master plan, no funding, and no brand-just curiosity, free time, and the desire to earn extra income.
What started as a side hustle quickly revealed something important: demand for reliable PG accommodation in Ahmedabad was exploding.
The Challenge: Scaling a PG Business the “Desi Way”
As the business grew from 1 flat → multiple flats → entire buildings → thousands of beds, the operational complexity increased exponentially.
Key Problems Before RentOk
- Manual Onboarding & Compliance
- Tenant photos and ID proofs collected on WhatsApp
- Paper forms for joining & police verification
- Xerox, files, folders, and human errors
- Rent Collection Chaos
- Mix of cash, Google Pay screenshots, RTGS, cheques
- Duplicate screenshots reused by tenants
- Wrong amounts collected (more or less)
- Missed collections because staff forgot
- Zero Transparency
- Tenants unsure how much to pay
- Owners unsure who has paid
- Parents had no clarity
- Everything depended on memory and trust
- Scale Made Errors Costly At 200–300 tenants, mistakes were manageable. At 3,500 tenants, one small error could snowball into serious financial loss or disputes.
“Google Pay ke screenshots se fraud hua hai. Kabhi zyada le liya, kabhi kam. Kabhi rent lena hi bhool gaye.”
Why Kartik Modi Chose RentOk
Kartik Modi was one of RentOk’s earliest users. His first interaction with the founder lasted over 6 hours late into the night.
“Mobile mein application, itni easy – maine kabhi socha hi nahi tha. Andar ghusta gaya, sab data daalta gaya.”
What convinced him wasn’t marketing-it was simplicity + India-first thinking.
The RentOk Solution: Bringing System to Scale
Digital Tenant Onboarding & KYC
- Aadhaar-based digital KYC with OTP
- Instant ID verification
- No physical forms, no Xerox, no WhatsApp clutter
“Pehle aadha ghanta xerox mein jata tha. Ab 10–15 second mein sab ho jata hai.”
Automated, Transparent Rent Collection
- UPI, debit card, credit card, net banking – all supported
- System-generated payment links
- Fixed amounts, fixed timelines
- Tenants clearly know how much and when to pay
“Bachchon ko pata hota hai link mein itna hi aayega. Sab white ho gaya.”
Elimination of Human Errors
- No more staff miscalculations
- No duplicate payment screenshots
- No missed collections
- No dependency on memory
“200 log rehte ho to galti hoti hi hai. App ke through wo problem solve ho gayi.”
Peace of Mind at Large Scale
With RentOk handling the system, Kartik Modi could focus on:
- Food quality
- Safety (especially for girls’ PGs)
- Expansion & new properties
“RentOk ne meri 100% tension kam kar di.”
Before vs After RentOk
| Area | Before RentOk | After RentOk |
| Tenant KYC | WhatsApp photos + paper | Aadhaar-based digital KYC |
| Rent Collection | Cash + screenshots | Automated online payments |
| Errors & Fraud | Frequent | Eliminated |
| Transparency | Low | 100% clear |
| Owner Stress | High | Significantly reduced |
| Scale Handling | Manual struggle | System-driven |
Results & Impact
- ✅ 3,500+ beds managed with clarity
- ✅ Zero rent ambiguity for tenants
- ✅ Reduced financial leakage
- ✅ Faster onboarding
- ✅ Owner is no longer involved in daily chaos
- ✅ Ready to scale to 5,000+ beds
The Bigger Insight: Why Small Owners Beat Big Brands
Kartik Modi has seen large PG brands enter and exit the market.
“Badi companies mein facility aur food ka dhyaan nahi hota. Salary milni chahiye, bachcha rahe ya na rahe.”
His edge?
- Reference-based hiring
- No compromise on food quality
- Deep local understanding
- And now – a strong digital backbone with RentOk
Conclusion
From a single rented flat to thousands of beds, Kartik Modi’s journey proves one thing clearly:
In the PG business, growth doesn’t fail because of demand. It fails because systems don’t scale.
With RentOk, Kartik Modi replaced paperwork, guesswork, and stress with automation, transparency, and control-unlocking confident, sustainable growth.
Want to Scale Your PG Business Like This?
If you manage 20 to 1,000+ beds and still rely on Excel, WhatsApp, or memory for rent and tenants, RentOk can do for you what it did for Kartik Modi.
👉 See RentOk in action. Automate rent. Sleep peacefully.